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neha | February 24, 2010
Trend setter for character licensing
The main idea which defines character licensing is the way a character is interpreted in accordance with the prevalent market scenario. There revolves a story around every character and people eventually relate to it thereby giving headway to licensing. Licensing opportunities provide brand owners to leverage on the popularity of a character at the same time the property owner (in this case it is the character developer) to spin money from this secondary channel. “Unlike previous times, today there are ample of cartoon characters and the number increases day by day.
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