As a budding entrepreneur foraying into retail, you would have weighed some options like personality, motivation, money and experience. After this, the question that comes to mind is how to get into retailing? The elements that matter the most in retailing is the brand value, the customer satisfaction and loyalty. In this era of cut-throat competition, it is very difficult to establish a new brand in the market.

India is fast making a transition from a nation of corporate drones to a nation of entrepreneurs. Today, entrepreneurship has become a popular aspiration for well employed corporate stalwarts, who are ready to forgo their six digit income, a comfort zone that brings position and recognition, a financial stability achieved after many years of grit and struggle to change their career course to fulfill their financial, social aspirations unrequited in their corporate avatar.