'Property Dealer' is a familiar term, which is associated with buying, selling, or renting out a property. All of us at some point of time require the services of a property dealer. But very often, we perceive the broker to be an unprofessional part-timer opportunist who would either inflate property prices / rentals expected by the seller and make money from the buyer by selling it at a premium or hide vital details about the property which the buyer would come to know only after moving in.

Before thinking of taking up a real estate franchise, we should ask ourselves a more important question. If I am a consumer of real estate brokerage service what do I want that will make my experience a very satisfactory one. Very likely a satisfied consumer
will envision the following attributes as desirable:

    * The agent who provided the service should be knowledgeable and well informed
      about the product