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Adman | August 14, 2010
Media Relations: Some Dos and Donts
A list of tips on how to get media coverage (and how not to alienate journalists)DOs
1.Do your homework to find out: the appropriate journalists' names and titles; the correct name of the publication/show; the style/tone of the publication/show; what kind of images they need, in what format; the deadlines.
2.Give a contact name and number so journalists can contact someone for further information.
3.Tell an interesting story - the journalist is always asking: "WIIFM?" (What's in it for me - and my audience?).
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