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VrindaOberai | February 24, 2010
IPL gets pally with merchandising
The cash-loaded Indian Premier League (IPL) is set to flout global economic trends as merchandising is being considered to be the subsequent big avenue for generating income for the league. With majority of the telecast rights having being sealed already, merchandising is undoubtedly a well-thought-out step coming from the IPL. For instance, SET Max, the official broadcaster of the sporting event, IPL season three, has already sold 85 per cent of its advertising inventory.
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