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Dheeraj Akula | July 03, 2010
Why Green means ‘Great Retail’?
Being ‘green’ provides an additional reason to shoppers to try out your storeBeing Green is yet to get popular consideration by Indian citizens/shoppers. We notice pollution in air, land and water but conveniently dismiss it as an urban planning issue. If day-to-day public life has to change, there is only one industry uniquely positioned to spear-head this – the retail industry – the industry then can connect the public’s preferences to eco-practices/policies of various upstream industries. Retail is the industry where the precious purchase decision happens. And being ‘Green’ could mean good business to retailers!
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