A mystery shopper plays a vital role in change, and hence innovation. Though there is a lot of talk in management circles about the need to be innovative, and creative, there is a huge resistance to change I have found in my experience in different industries. And this resistance is across levels mind you; from the foot soldiers to the managers, to the heads of the organization. It takes a lot of mental discipline to overcome this resistance. Why are we so resistant to things that could essentially help us do things better, faster, greener, more efficiently and more effectively?

As a budding entrepreneur foraying into retail, you would have weighed some options like personality, motivation, money and experience. After this, the question that comes to mind is how to get into retailing? The elements that matter the most in retailing is the brand value, the customer satisfaction and loyalty. In this era of cut-throat competition, it is very difficult to establish a new brand in the market.