An international cosmetics brand aims to have a share of India’s growing consumer market. It sets up an office in New Delhi to liaison with local distributors. Back home, it is managed by an expert team  of brand managers. The company or its brands have no awareness in India. The top management is  furiously entrepreneurial and has high brand ambition in India. The company leadership is also aware of how MNCs have often failed to crack Indian cosmetics market because they wrongly framed Indian consumers through the western lens.

Ajay Wahi, And the Award for Best SME of the Year goes to, Book Review, global brands, entrepreneurs, Small Medium Enterprises (SMEs)

Having been considered an under-developed economy for five decades since Independence, today India is recognized as one of the leading economies of the world. Today’s Indians are most educated and have more of disposable incomes for supporting better lifestyles.