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Atulit Saxena | January 17, 2012
Brand Management Outsourcing
Why choose brand managementAn international cosmetics brand aims to have a share of India’s growing consumer market. It sets up an office in New Delhi to liaison with local distributors. Back home, it is managed by an expert team of brand managers. The company or its brands have no awareness in India. The top management is furiously entrepreneurial and has high brand ambition in India. The company leadership is also aware of how MNCs have often failed to crack Indian cosmetics market because they wrongly framed Indian consumers through the western lens.
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