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stallwood | December 18, 2009
The key to franchise relationships
Having the honour of addressing the aspiring franchisors and master franchisees at Franchise India 2009 Knowledge Series conference, I was asked to share my views on the importance of building and maintaining franchise relationship.Over the years, I have witnessed disputes and issues between franchisors and franchisees caused due to misunderstanding or failure of support which could have been avoided or lessened with mutual understandings. We tend to think that the most important aspect to protect in franchising is the Intellectual Property Rights (IPR) or 'know-how' of the System. It is indeed essential to take advice on how to structure IPR ownership and how best to protect it. But, at the same time protecting the business relationship between franchisee and franchisor is of equal importance.
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