Tuesday, April 27, 2010 - 15:41
Youth in India are ready to explore the franchising opportunities. With the youth gaining more interest in the concept of franchising, franchising industry in India is gaining high momentum. After witnessing the success of franchising in India, great numbers of young entrepreneurs are joining this bandwagon in the recent times. A young entrepreneur finds franchising a convenient mode to expand his business.
With the benefits of running a business on a proven idea, intensive training and guidance offered by the franchisors, use of brand name and trade mark, franchising is a great way to start a business for the young inexperienced entrepreneurs.
There are a number of other factors which attract young entrepreneurs towards franchising. Today’s youngsters are getting more aware of the benefits of owning a business through franchising. Therefore, they are always on the look-out for new and lucrative franchise opportunities. Moreover, with the rise of several unique franchise concepts, youngsters are willing to make the most out of such noble concepts. Further, with the increasing number of MBA courses, vocational courses, the young Indians are taking up the unconventional route to set a mark in this cut throat competitive market. Being young, they are more aware, informed, and passionate to take up the challenges of franchising. Apart from this, with recession, unstable job environment has also compelled the youth to take up franchising.
A number of youth has already tasted success through franchising. To name a few, Vijay Abhimanyu, the 22-year-old owner of the Billion Smiles Hospitality Group that manages the South Indies and Bon South restaurants is an example of a successful young franchisor. Alkesh Aggarwal, another young entrepreneur is presently the CEO of Refeel Cartridge Engineering, a company which has expanded taking the franchise route. These are only a few successful young franchisors.
Talking about franchisees, Arun Mukherjee, a 21 year old is a successful franchisee for Motilal Oswal Securities Limited.
Thus, experience is not the only criteria for successful franchising. Young franchisors and franchisees, without any prior experience, are proving that business acumen and passion for business are the most important qualities to become successful in franchising.
With three fourth of the nation’s population comprising of the youth, the franchising industry in India is going to witness great success in the coming years.
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