Franchise India launched India’s first healthcare, beauty and wellness franchising report in the Franchise Knowledge Series workshop held at Mumbai. A brief about one of the discussions about the growing popularity in this segment is for your appraisal.

Indian society has given up the belief that a woman’s place is at home. Globalisation has made us develop a wider perspective about the different roles of women. Franchising is the best available option to make women aware that they can develop their own identity and earn a good living as well.

Sports and especially cricket in India plays a huge role in generating revenue. The fan based club activities and the Bollywood connectivity have contributed in a big way to IPL becoming grand and a much awaited event of the year.

Adopting ‘green ways’ is the need of the hour to save the environment from further detriment. Business world including the franchise industry has inculcated the slogan ‘Go Green’ in every possible way.

Going green in an initiative being taken up by retailers to do their bit for the environment. Eco friendly products are fast bencoming a hit among customers as well who are playing their role by purchasing these products. So together they are making an attempt to save th environment.

Franchising has become a popular way of expanding business. Experts foresee a great future of this concept in India. The birth of franchise can be traced back to the entrance of the foreign brands in our markets. These foreign brands can be the main forces behind the Indian businessmen, opting for the franchise model.

CO-branding is offering great benefits to Retailers and more so to the customers. Putting co-branding in action you can provide a customer with ‘best of all worlds’ synergy.

SMEs play a vital role for the growth the country’s economy. They contribute 45% of the industrial output, 40% of exports, 42 million in employment, create one million jobs every year and produce more than 8000 products for the Indian and international markets. This is what one hears at most of the conferences for small and medium businesses and the same is said by most of the studies released at such conferences.

The main idea which defines character licensing is the way a character is interpreted in accordance with the prevalent market scenario. There revolves a story around every character and people eventually relate to it thereby giving headway to licensing. Licensing opportunities provide brand owners to leverage on the popularity of a character at the same time the property owner (in this case it is the character developer) to spin money from this secondary channel. “Unlike previous times, today there are ample of cartoon characters and the number increases day by day. Thanks to the cartoon channels and animated movies that increase the passion for these characters within kids. Thus, the rise in the demand of character licensed clothes is directly proportional to the ever increasing craze for cartoon characters”, views Mr Sanjeev Narula, MD of Lilliput Kidswear.

Food and Beverage industry has been progressing since the last couple of years. This development can be credited to the changing eating patterns, increase in disposable income, increasing working couples, who prefer eating out due to tiredness, and coming up of many national and international food brands. Now with the technological advancement home delivery system has also increased.