Going green is the buzzword today. Going green is a way of doing your bit for the environment. As global warming has started showing its affects on the world, retailers are gearing up to follow strategies to help restoring the ecological balance and making their contribution. Even though the revolution of going green started more than a decade ago, it is only now becoming the ‘in’ thing.

Heading for office we often like to grab a coffee and while buying it, if we spot another brand selling cookies or sandwiches, the urge to have a complete meal comes to our mind. This is the advantage that co-branding brings across for its customers. Retailers’ theses days are working around developing co-branded outlets to enhance and entice their customers and also attract the ones that are not yet on their customer base.