An international cosmetics brand aims to have a share of India’s growing consumer market. It sets up an office in New Delhi to liaison with local distributors. Back home, it is managed by an expert team  of brand managers. The company or its brands have no awareness in India. The top management is  furiously entrepreneurial and has high brand ambition in India. The company leadership is also aware of how MNCs have often failed to crack Indian cosmetics market because they wrongly framed Indian consumers through the western lens.

Most of the people I meet these days nurture a ‘restaurateur’ within them. Some think that their wife is a great cook; some believe that since most of their friends eat out so opening a restaurant is a safe bet, and it’s easy to make those pot bellied chaps pay more. Plus, for any Tom, Dick and Harry, opening a restaurant is the easiest recipe to become a page 3 celebrity.

The reason always cannot be assigned to a political ploy or to a demand and supply discrepancy but whatever it is, common people are the most affected.

In this fast paced world and growing competition, entrepreneurs need to be up to date with what’s happening in their business and around them. And when he is travelling, he is disconnected from the rest of the world. At such times, mobile computing devices are real boons. Moreover, the versatility of integrated voice and data mobile computing products allows one to capture and exchange business-critical information according to their specific enterprise demands.