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Adman | August 14, 2010

Media Relations: Some Dos and Donts

A list of tips on how to get media coverage (and how not to alienate journalists)

DOs

1.Do your homework to find out: the appropriate journalists' names and titles; the correct name of the publication/show; the style/tone of the publication/show; what kind of images they need, in what format; the deadlines.
2.Give a contact name and number so journalists can contact someone for further information.
3.Tell an interesting story - the journalist is always asking: "WIIFM?" (What's in it for me - and my audience?).


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prajodhrajan | February 20, 2010

Franchising the Eurokids way

The success of Eurokids stands as the most oft-repeated examples in the world of franchising. Eurokids had been the first to develop a structured content and pedagogy in the pre-school space in India. It is, thus, the pioneer and the largest pre school chain in India today

With an ambitious vision of ‘offering the best educational experience to the young students’ of the country, Eurokids had embarked upon the development of a unique pre-school chain in 2001. Eurokids went for full fledged franchising since then. The result is that, today the entire country receives the same age appropriate, structured, scientifically researched and child centric curriculum delivered through 550 franchise centers in more than 210 cities in India. Clearly by another two years the number of franchisees would transcend 1000. What this model has done is that:

Tags : Franchisor

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vgutgutia | September 22, 2009

Why franchising

To make any brand successful and expanding the reach of the product, franchising is a major stepping stone. A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location

Ferns N Petals is a live example of a popular franchise. With the success story of having 95 outlets, Ferns N petals has reached 35 cities and with its wide presence have established a sense of deep recognition for its product. Some more examples of popular franchises are McDonald's, Subway, Domino's , Indian Oil, Reebok etc. The product may vary but its availability to the masses marks its position strong in the market 

 

Advantages of Buying a Franchise


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kvrajan | September 22, 2009

Franchising a business formula for wealth sharing

Franchising is meant for the people who want to expand and reach to the masses through their business. Though it is quite interesting to share your successful business expertise with other but it needs lot of caution

 It is always said ‘a good leader creates more leaders’. A good businessman is no exception to this. Business is one mode of generating wealth. And you will also find that none of the top businessmen ever had an inclination to become wealthy when they start a business. It is their entrepreneur skill that drives them. Business man strives to offer a product/service to the market which has its own identity, uniqueness and value. Their passion and drive to make their product / service visible and has larger acceptance.

Tags : Franchisor

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