Yeah, we call small business is a big business, because it has a big impact on whole economy system of India. In India there are approximately 112.8 million small businesses that employ 31 million people, next only to agriculture. In many ways, the health of small business sector is both an indicator of the condition of the whole economy and a determinant of that condition.

An international cosmetics brand aims to have a share of India’s growing consumer market. It sets up an office in New Delhi to liaison with local distributors. Back home, it is managed by an expert team  of brand managers. The company or its brands have no awareness in India. The top management is  furiously entrepreneurial and has high brand ambition in India. The company leadership is also aware of how MNCs have often failed to crack Indian cosmetics market because they wrongly framed Indian consumers through the western lens.

See Why I Call This
The World's Perfect Business!

Now, I can imagine there might have been times in your life, maybe even now, when you wonder how you're going to pay your bills next month, or how you're going to stretch your money until payday. After all, even top entrepreneurs are worried about this treacherous economy.

Perhaps you're even facing a challenge right now that's got you concerned — worried even. You have trouble going to sleep only to wake up each morning with the same problems on your mind as the previous day.

You will reap rich dividends if you follow this learning to the hilt. A SME needs people who think out of the box, are creative, and are perfectionists. For all critical roles, you need the BEST. So, unlike in large organizations where recruitments are conducted by the dozen, I believe SMEs should recruit only the BEST for critical roles, even if that means some delays in the recruitment process. Do not fall into the trap of recruiting people just to increase staff size.

Most of the people I meet these days nurture a ‘restaurateur’ within them. Some think that their wife is a great cook; some believe that since most of their friends eat out so opening a restaurant is a safe bet, and it’s easy to make those pot bellied chaps pay more. Plus, for any Tom, Dick and Harry, opening a restaurant is the easiest recipe to become a page 3 celebrity.