In todays market scenario, customers have lots of choices and they know it. Competition is intense and that is why your customer service is more important than ever. Differentiated customer service that leads to loyalty and advocacy is your goal. You can’t survive long without loyal customers. It may be tempting to lower your price, but then you attract a customer who is unlikely to be loyal for long.

Radio frequency identification (RFID) is a common term which is used to describe an arrangement that transmits identity, in the mode of a unique number- wirelessly, either of an object or person - using radio waves. RFID technology does not require contact or line of sight for communication, which is a must for barcode technology to operate. RFID data can also be read through non-metallic materials and the human body.

Consumers are increasingly using multiple touch points to obtain and share information, and purchase products and services. Retailers – both traditional and internet-based – are struggling to support and enhance these new customer experiences across rapidly evolving channels like application marketplaces and mobile devices that are increasingly contributing to revenue growth. 

Key trends for 2012

As average Indians, we are not shy about broadcasting the comparative advantages of the finest goods that money can buy. Be it the wonderfully fast cars, magnificent yachts, dazzling estates, ridiculously indulgent hotels or, concerning the subject of this article, amazing English shirts. And, like all these luxury items, it is not enough to simply have the money to buy them; one has to know where to buy them in India where there is a huge influx of luxury brands.