January 29th
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vbobba | January 29, 2010
Precision marketing through loyalty programmes
World-over businesses look to effectively market their brand to their target audience. The aim remains constant – market your service to those who need it. Strategic tools that companies are now using for this are called ‘Precision Marketing'Formally put, precision marketing is, using highly evolved data bases of customers to reach the target audience and ensure that they spend towards the brand’s service or product. It is supported with substantially increased spending levels to understand and forecast consumer behavioral trends.
January 20th
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anurag | January 20, 2010
Road to a successful franchise
The process of franchising engulfs different aspects which have to be studied carefully to run a successful franchise. Be it selecting the apt location, providing training or the proper running of the franchise, the franchisor at every step should assist his franchisees to own a flourishing business.The concept of franchising is based on the relationship of two business entities, the franchisor and franchisee. The franchisor offers products/ service/ process to the franchisee to do the business and by owning a franchise of a certain brand name, the franchisee gets to avail many advantages. Most importantly, the franchisee gets to operate a business on a tried and tested method.
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